A temporary and traveling exhibition at the Exploratorium investigating the interplay of order and chaos in the natural world. Originally called “A Garden of Complexity: Self Organization in Nature.” The exhibition consists of twenty-one artworks inspired by the natural forces that shape our universe.
The underlying goals of the exhibition focused on the extraordinary beauty of complex patterns in nature—thus the “Garden of Complexity” theme. But the Marketing Department felt that this focus was not an "easy sell," and created a dark, mechanistic campaign (and the exhibition title, Turbulent Landscapes), which did not represent the nature of the exhibition. For more, see “The Science of Marketing and the Marketing of Science.”
Date: 1996
Role: Principal Investigator
Funders: National Science Foundation #9453037, Nathan Cummings Foundation
Footprint: 5,000 square feet
Venue: Exploratorium
Collaborators: Ned Kahn, Mark McGowan, Melissa Alexander, Jeff Hayward
Link: Turbulent Landscapes